There are countless ads bombarding us with the latest product, workout regimen, or supplement that’s going to solve all our problems and give us a body all will envy or desire.
How can you tell when they’re full of it?
Is this offer realistic? Meaning, does it make sense to you that the product or service can deliver as promised? “So I just take this pill and that’s it?”
“I wear this metal-infused ornament and that’s all I have to do?”
It’s tempting to want to believe that getting a great body only requires one simple action, but it’s just not true. It’s never been true. It will never be true. You don’t have to do a million things to get in great shape, but you will definitely have to do more than one.
Is the price reasonable for what is being offered? “I can look like the people in the ads for just 3 easy payments of $29.99?!” There isn’t a direct market where you can exchange x-dollars for y-body (yet). But I don’t want to see you throw your money at someone who’s only giving you empty promises in return. You can spend as little or as much as you want for your fitness. Whether that’s value or not is something only you can decide.
Are the people in the ads super heroes? The vast majority of us will never look like super heroes. Frankly, most of us won’t really want to. I’m not knocking the models/actors in the ads. They work very hard to achieve that look. Do you really want every rippling muscle and throbbing vein visible on your body? If you do, that’s great. Understand it will take a ton of focus, dedication, and time.
Most of us want to look better, feel better, and be healthier.
Does the time frame make sense? It’s a staple of marketing to lead you to believe that “yes, you too, can look like this in only 30 days”. Maybe it’s 21 days or 90, you get the point. If you look closely, you’ll note there’s always a disclaimer along the lines “results not typical”. Basically, you can be a millionaire if you play the lottery and win like these people in this ad; it’s possible but you probably won’t win. Further, it’s one thing to get into amazing shape for one day or one week, but can you sustain the results over time. Quick fixes don’t last.
Essentially, if it’s too good to be true, it probably is. It’s a lot easier to feed into your hopes and vanity than it is to tell you the fundamentals of health and fitness. They’re extremely good at crafting the message to play to your emotions. The fundamentals are rarely sexy. Chances are, you already have a pretty good idea what the answer is. If you eat mostly whole foods and include at least some daily activity in your life, you’re setting yourself up for long-term results.